About Us

Founded by Colin Brim in 1982,  CB Benefits began as an Indepedent Financial Advisor.  Through Colin’s network of individual clients, he was approached to provide Employee Benefit support to companies.   Colin quickly realised that the Employee Benefits industry focuses on front end advice, but was crying out for high quality ongoing support.   CB Benefits developed a range of systems for both the corporate and individual market, to ensure we offer the best support ongoing.  Whilst the technology behind our vision has evolved, our objective has always remained the same.   CB Benefits have continued to grow,  evolve and innovate.  We take pride in delivering what we believe to be, the most comprehensive support to SME’s and individuals, in the industry.

Come and meet the team!

Meet the Team

The CB Team come from a wide range of backgrounds. It’s important that all employees that join the CB team, possess our core values. This forms the foundation of our culture. Come meet the team and find out more.

Colin Brim

Founder and Director


Colin founded CB Benefits in 1982, 18 months after completing his degree and working in a small insurance brokerage.  Colin then completed further financial qualifications to support his business. He now brings 30 years of experience in establishing employee benefit schemes and financial support services.

Colin has a grown up family, so has a lot of spare time to enjoy cycling, swimming and traveling.  He grabs the sun whenever possible.  He loves the European mountains for cycling. He enjoys reading historical books and visiting national trust properties, galleries and exhibitions. Particularly in London.

He also tries to get to the theatre (musicals), ballet or opera at least once a month and see as many movies as he can.  He paints whenever possible and is also the owner of an online art gallery, Heritage Fine Arts.

Fun Facts:

  • Fun:  “I’m a bit of a hippy”
  • Most like to visit: France, Spain, Asia and USA.  Yet to cycle in Italy
  • Supports: Chelsea and the whole spectacle that comes with cycling
  • Life Goal: To see my children flourishing in themselves and to hopefully be of some help to those around me.
  • Loves: His bikes
  • Hates: Nothing – ‘Hating is a waste of good positive energy’

Dave Sykes



Dave embarked on the career ladder early and completed a NVQ in a Finance Bank, and has been involved in Finance roles ever since.

He joined CB Benefits in April 2004, where he completed his Financial Qualifications and was appointed a Director in 2008.

Dave brings many years experience as a Financial Adviser and Employee Benefits Consultant.  “I am proud of the close relationships we’ve built and the added value we deliver to our clients through being a genuine Benefits and Engagement Partner (not just a broker).  We are always looking for innovative ways to enhance the support we provide.”

Dave is a keen guitarist and has been involved in music one way or another from a young age. He also loves sports and enjoys running, football and yoga.  He plans to run the Patagonian Marathon!

Fun Facts:

  • Fun: Keen boxing historian. Can name every Heavyweight champion since records began.
  • Supports: Manchester United
  • Most like to visit: India (again) and Cuba (‘whilst it still has its 1950’s charm’)
  • Life Goal: Learn Flamenco guitar and speak Spanish
  • Loves: Wife and Children
  • Hates: Energy vampires
  • Quote: “Plant trees in shade you do not expect to sit.”

Maria Koljonen

HR and Operations (Assoc CIPD)


Maria joined the company as an account manager in 2006, and worked her way up to her current position as HR and Operations Manager. Maria is one of the longest CB employees as brings loyalty, care and comfort to the team.  She loves working with, and developing the different personalities within CB Benefits.    Her experience and qualification in Human Resources, helps Maria to understand the many challenges HR face.

In her spare time, Maria likes to read, practice yoga, and is a part of the local ballet team.

Fun Facts:

  • Supports: Arsenal in the UK and her local Ice Hockey Team in Finland
  • Most like to visit: Alaska
  • Loves: Her family
  • Hates: Dishonesty
  • Quote: ‘Just when the caterpillar thought her life was over she began to fly’

Ria Pereira

Account Manager


Ria gained a degree in Business and Marketing from Oxford Brookes and worked within the field for a year before she joined CB Benefits in October 2017.

She brings a number of design skills to the company which we have benefited from, as well as a can do attitude.

In her spare time, Ria likes to use her creative juices in arts and crafts with her little sister, baking delicious goodies, and to wind down she enjoys watching a good thriller movie or TV series.

Fun Facts:

  • Most like to visit: Japan
  • Life Goal: To start a family
  • Loves: Monkeys
  • Hate: Irregular circles and holes – I have trypophobia

Daniel Searle

Account Manager


Dan worked within retail for 3 years after leaving school before he joined CB Benefits in December 2016 as a Business Administration Apprentice, which he successfully completed in 2017. Dan keeps the office environment light and funny with his quick witted personality.

Dan is a ‘gamer’ and loves to watch TV boxsets to relax.  He also enjoys Golf, football, reading and  walking his dog, Thor.

Growing up, Dan played cricket for Surrey and was also captain of his cricket club at Ripley CC.

Fun Facts:

  • Fun:  Has OCD when it comes to checking locked doors.
  • Most like to visit: Norway
  • Life Goal: To move to Canada and travel around the country
  • Loves: Cricket and supports the Kings XI Punjab
  • Hates: Slow walking pedestrians
  • Quote: “Being second is to be the first of the ones who lose.” – Ayrton Senna

Join the Team

It's important that all employees that join the CB team, possess our core values. If you’re interested in working for our dynamic team, we’d like to hear from you: